Bronze Award

Huathink Fengya kaiSong

Awards : Bronze Award  铜奖

Category : Communication  视觉传达

Designer : 深圳市华思设计有限公司

Huathink Fengya kaiSong    华思风雅楷宋





Fengya kaiSong is thought design director Mr Liu yongqing according to calligraphy calligraphy rule and personal understanding of the font structure, help in avoiding excessive square, let it have a certain spiritual, the experiment was an attempt to let song typeface regression of humanities. Word to draw people with aesthetic feeling, like "green grass color into the shade," dangerously. Layout points between near and far are appropriate, natural narrow to wide, with its character alone good one. The author explore familiar testimonies of ancient calligraphy and one day the beauty of nature.




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