SDA is open to industrial or product designers, design teams and design institutions from all over the world. Entries must be either mass-produced in the market between 1st Jan. 2015 and 25th March 2018, or functional prototypes that are able to be displayed during the preliminary assessment. No limitation on the quantity of entries for each entrant. Conceptual works or designs under development are not eligible to enter.

Entries must be works that are complete, (in the case of commercial products) in the market, being mass-produced, or functional prototypes that can be displayed before preliminary evaluation. Entries must be completed between 1st January 2015 and 28th February 2018.

Models, renderings, conceptual works, show flats, prototypes, artists' impressions of designs, designs that are still under development are not eligible as entries.

The entry must be submitted by the design's owner or client, the brand's owner, its designer or its design consultancy.

For the first edition in 2017, we welcome industrial and product designs in the following categories.

Information & Communications Technology Products

Computers and information technology, Computer accessories, Communication devices, Camera & camcorder, Audio & Visual Products, Smart devices, etc.

Leisure & Entertainment Products

Entertainment technology devices, Gifts & crafts, Outdoor, Leisure & sports, Games & hobby product design, etc.

Household Appliances

Living room / bedroom, Kitchen / dinning, Bathrooms / spas, Electronic products, etc.

Home ware

Tableware and decoration, Lighting, Furniture / home textiles, etc.

Professional & Commercial Products

Vehicles(land, water, aerospace), Medicine / health care, Special vehicles / construc- tion, Agriculture, Electronic devices, etc.

Others: Mass-produced products, Non-conceptual works

Terms and Conditions

Please read the Terms and Conditions of SDA 2017 below carefully. By entering this competition, entrants declare that they agree to all these articles.

  • All entries must meet moral and ethical standard accepted world-wide, and be in accordance with the theme, purposes, and regulations of thisAward. The Secretariat reserves the right to refuse to accept entries which it considers do not meet these standards.
  • The Entrant hereby acknowledges and warrants that the Entrant is the sole owner of the Design and owns all rights including but not limited to copyright, design rights and all other proprietary and intellectual property rights in or pertaining to the Design. Any infringement would result in immediate disqualification of the entrant and total withdrawal of his or her entries. SDPA should be indemnified against all actions, claims, loss, damages, costs and expense which it may incur or has incurred as a result of any infringement.
  • The Entrant hereby represents and warrants that the Design is original and independently created and does not infringe, breach, prejudice or violate the property, interests or rights (including but not limited to contractual rights, user rights, copyright, design rights, patents and all other proprietary and intellectual property rights whether registered or otherwise) of any third party. The Entrant agrees to fully indemnify SDPA against all actions, claims, loss, damages, costs and expenses which it may incur or has incurred as a result of any breach of this representation or warranty. Should it prove in retrospect that a registered or even awarded entrant breaches third-party rights, SDPA reserves the right to disqualify the entrant and revoke the relevant award. The above liability provisions apply accordingly to all items supplied by SDPA in connection with the Entrant's participation in theAward.
  • The Entrant hereby grants, on a gratuitous basis free of any fee, royalty or remuneration, to SDPA, the organizer of SDA, the right or license to use, edit, amend, copy, reproduce or publish in any size the Design (which includes but is not limited to drawings, artworks, photographs, images, sketches, transparencies, sculptures, models, prototypes, and printed or digital materials) submitted for theAward or any part thereof in the promotional/exhibition materials or any publications in any media or medium related to the Award.[1]
  • The Jury will have the right to determine the number of winners; and the right not to name a winner for any of the awards. The Entrant agrees that the decisions of the Jury will be final. No appeal will be entertained.
  • SDPA reserves the right to cancel, in part or in whole, postpone or bring forward theAward for any reason and is not obliged to reimburse entrants for any expenses related to such cancellation. While actual works can be returned upon requests with entrants covering all relevant costs, all submitted material(s) relating to theAward will not be returned.
  • The Winner of theAward agrees that his/her winning design will be displayed in such exhibitions at the decision of SDPA for a period of  minimum one year subsequent to the competition, and agrees to provide information as requested by SDPA about the winning design for future activities, including but not limited to reports, publicity, marketing and exhibitions.
  • The Winner of theAwardagrees to cooperate with SDPA to promote theAward and play active role in relevant promotional activities in the future upon request.
  • The entrant agrees to obtain approval by SDPA beforehand on using the endorsement mark in printing.
  • These terms and conditions shall be governed by the laws of the People’s Republic of China and local laws of the City of Shenzhen. Any claim or dispute must be determined exclusively by the courts in the City of Shenzhen.
  • These terms and conditions are prepared in both English and Chinese languages. If there is any inconsistency between the English version and the Chinese version, the Chinese version shall prevail.

Personal Data Protection
All personal information submitted will solely be used for the Awardpurposes. The entrants preserve the rights regarding access to and correction of personal data provided for nomination.

Prevention of Bribery Ordinance
Entrants are reminded that it is an offense to offer any advantages (e.g. money, gift, etc.) to the organizer, an employee of the organizer, supporting units or the Jurors as an inducement to or reward for favorable considerations.

Requirements for Registration and Delivery

1. Materials for Registration

1.1 Basic information of designers and enterprises, including but not limited to names, telephone numbers, email address, etc.

1.2 Product names and descriptions in both Chinese and English

1.3 All photos must be real object photos submitted online with maximum 5 photos for each entry. Each photo must be maximum 3840*2160 pixels in JPEG format and over 300 dpi.

2. Delivery

2.1 After successful registration and preliminary assessment, the short-listed entrants will be informed of delivery notifications.

2.2 Requirements

2.2.1 Display boards: in A3 size, self-produced by entrants

2.2.2 Actual products, Prototypes

a. All products must be completely assembled and functional. Products that require on-site complex assembly or construction are not accepted in principle, otherwise entrants or agents will have to be on the scene for the assembly or construction and be responsible for relevant costs it may incur.

b. Electronic products must be equipped with transformers and adapters to match the electricity voltage in Chinese Mainland (220V AC 50Hz).

c. Oversized products with volume larger than 1m x 1m x 1m or weight over 50Kg should obtain permission from the committee who reserves the right to refuse to accept oversized products.


a. Posters, display boards, DVDs, perishables, liquids, etc. are not returnable.

b. Entrants should purchase insurance coverage for the actual products such as transport, theft, fire, breakage and damage risk.

c. All the costs arising from the products delivery to designated place must be covered by entrants, including but not limited to costs in package, transport, express delivery, insurance, tax, governmental approvals and licenses or relevant docements, and any other costs neccessary or likely. Products can be returned with relevant costs covered by entrants.

d. The committee will take precautions to ensure the proper stroage of products. However, the committee will not be responsible for the loss or damage caused during delivery, assessment and exhibition. Products that are lost or damaged will not be able to be assessed.

e. In case of avoidence of disputes, the committee and entrants both agree that rusts, oxidations, discolourations or any other similar cases due to moisture will not be considered as damages but substances of the products, and the committee shall not be responsible for such cases.